Publishing a tour is the start, not the finish. The creators who earn the most are the ones who actively send travellers to their tours. Here's how to get yours found and sold.
Share your tour link
Every tour has its own page with a clean, shareable web address. Share it:
- In your email signature and newsletters.
- On social media — a short clip of the scenery plus a line about the story works well.
- Anywhere your audience already follows you.
Sending people to your web tour link is especially worthwhile — direct web sales often carry lower fees than app-store purchases, which can mean a better split for you. See Earnings & Payouts.
Use QR codes
A QR code that links straight to your tour is perfect for the real world:
- On flyers, posters, and brochures around the region.
- At visitor centres, cafes, and accommodation (with permission).
- On signage at your starting point.
A traveller can scan, buy, and start your tour on the spot.
Build your public creator profile
Your public profile is your shopfront on QuokkaGuide. Keep it strong:
- A clear bio that establishes you as a local expert.
- A good photo or branding.
- All your tours, so a happy traveller can find your others.
A credible profile turns one sale into several.
Earn ratings and reviews
Reviews are the biggest driver of discovery — tours with strong, genuine reviews rank higher and convert better.
- Encourage real travellers to leave honest reviews after their tour.
- Only people who've bought a tour can review it, which keeps reviews trustworthy.
- Never buy or fake reviews — it breaks our content policy and Google's, and can hurt your visibility across the whole site.
Help travellers find you in search
- Write a clear, descriptive tour title and description using the words travellers actually search for (place names, "self-guided audio tour", the theme).
- Mention nearby landmarks and regions so your tour surfaces for those searches.
Promotion checklist
- Tour link shared on your channels
- QR code placed somewhere physical
- Public creator profile complete
- A plan for collecting genuine reviews
- Title and description written for search